So you want to revolutionize Somali entrepreneurship?

Most Somalis who venture into entrepreneurship/business like to take the ‘safe route’ since they are under the impression that Somalis don’t like novelties. Wrong. When you got nomad blood, your disposition can be described in two words: wanderlust + change.

What you need to keep in mind when it comes to Somalis is that they value convenience, efficiency and consistency. They don’t have time to experiment or venture too much outside their shopping habits. One problem with the nomadic lifestyle is that there’s no sense of structure so there’s little patience to be found when it comes to complex processes and abstract thought.Your services must be better than what they are getting now. And by better, I don’t mean ethically, because they don’t give two shits. They make due with whatever – which is kinda sad. But you need to understand their mindsets and patterns. I wouldn’t rush into the idea prematurely.

•Take your time to research, experiment and be ready to tweak the end product countless times.

• Don’t be discouraged by a lack of enthusiasm.

• Gauge your demographics feedback or lack thereof. Try to understand why certain things don’t pan out the way you envisioned.

• See your idea as a seed: it’ll look MUCH different when it’s fully developed, and it’s important that you don’t get too attached to what you envision NOW. Allow the idea to guide you by tapping into WHY you got that idea in the first place? Brainstorm how you got that idea and why it’s so important to you. This will be the foundation which will support any unpredictable shift and allow you to bounce back from whatever.

• Most Somalis fail in creative or technological novelties because they expect the consumers to adapt to their products, just because they think it’s a good idea. People, ESPECIALLY Somalis, don’t like the unknown and inconvenience. It’s important to bridge the gap between what currently exists on the market and your idea.

* Don’t share your idea with Somalis. They tend to be really pessimistic about these things. I’d consult with non-Somalis through forums and relevant subreddits. Try to find people on YouTube who are in the field you’re interested in – entrepreneurs. Read books that don’t necessarily deal with trade, but with resourcefulness and creativity. It’s a game of tetris. You have to improvise and flip shit . Books like

Where good ideas come from” by Steven Johnson, or 

Give and take” by Adam Grant” or 

“Abundance- the future is better than you think” by Peter H. Diamandis and Steven Kotler.

In closing, you gotto believe that you can create ANYTHINGGG. If you believe in it, and pump your focus into it, you can bend the laws of quantum mechanics in your favour. Don’t ever for a nanosecond believe that the status quo controls the future. Look up ‘adjacent possible‘. It’s a very interesting concept that Steven Johnson explores in his book I mentioned above. Here’s his explanation of it that can sum up everything I just wrote:

The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.
The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore them. Each new combination opens up the possibility of other new combinations.


*camel. 😜

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